Utilizing the Web for Internal Communication in Schools

It is an undisputed fact that effective communication is a major contributor to general success – whether it be in terms of relationships, business, and education. In fact, one may even go so far as to say that communication is the cornerstone of positive change. Much like good communication is integral in building and keeping relationships, the same is just as important in selling your services and developing your people. Education institutions, like a great deal of businesses, are service providers, with schooling as their product of service and students as their customers. It is therefore incredibly important for schools and higher learning to be able to successfully communicate their values and brands of learning, and consequent strategy to the people who subscribe and spend on their educational programs; that is, the students and the families that support them. That being said, in order to execute great communication plans, these education organizations must first have a unified front and a decisive marketing strategy that is homogenous in intention while diverse in conduct. In other words, these schools must learn to develop their communication internally prior to presenting their brand and voice to their general consumer base. And there are a number of methods that organizations as such can employ in order to strengthen their in-house communications.

In terms of various communication methods that are available for use for education institutions, it must be noted that these systems are more often determined based on the utilized media. An organization is able to communicate through the following: print media, audio-visual media, and/or general web media. Ideally, of course, organizations are able to utilize all three to their potential, but more often than not, they focus resources and time to one or two. The general case is that they spend more of their capacities and other assets for web media. This is because the web is now considered the mainstream portal for communication. More and more businesses are turning to social media to reach out to their audiences and sell their products. Celebrities and other famous personalities are able to talk with their fans and the latter are able to follow their idols more closely through the likes of Instagram and Twitter. Schools and other education institutions communicate with their students through the web about almost everything – from enlistment and enrolment, private and public holidays, to school events and other programs. Of course, this development did not spring from nowhere. Advanced technologies and the rise of machinery allowed for web-based communication to become prominent. As production became fast-paced, so did communication. Up until the 1990s, traditional communications media remained the norm. Eventually, newspapers and other print media had to adapt to website technology, while other forms of traditional media (e.g. radio, television) were redefined by the birth of the Internet.

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