DeskAlerts Customer Survey Confirms Benefits of SMS Messaging For Employees Outweigh Email
A new customer survey by the innovative web-based communication tool DeskAlerts has confirmed the benefits of SMS messaging to employees and their managers.
The desktop alert solution’s study compared the effectiveness of emails with SMS messaging in the context of corporate communications. Surprisingly, it found that the benefits of SMS messaging far outweigh traditional email when it comes to transmitting critical information. In a survey of its clients, it was able to conclude that organizations utilizing DeskAlerts employee notification software to communicate with colleagues on the go were able to increase their message delivery rate fivefold.
Andy Ferguson, Head of Relationship Management, said, “Although most of us send and receive dozens of emails during the working day without even thinking about it, our measure of effectiveness shows that often, the message just isn’t getting through. When colleagues are out of the office, working offsite, during network failures and in the face of overzealous spam filters, SMS messaging is far superior. It is significant that clients reported a success rate five times higher for DeskAlerts employee messaging in comparison with emails. This really shows that employee communication can be made much more efficient and effective when methods other than email are used.”
The DeskAlerts findings are backed up by a slew of statistics from the likes of Microsoft and Epsilon. Microsoft Tag data suggests that there are around 4 billion cell phones in use, with 3.05 billion of them SMS enabled. The Frost & Sullivan 2010 and Epsilon 2009 reports both found that the SMS open rate is 98%, much higher than that of email. Additionally Tatango research says that 98% of SMS messages are read within just 3 minutes of being received and it is believed that there are five times as many mobile phones as there are computers in the world.
In the face of these statistics, DeskAlerts helps businesses to ensure that their corporate communications are received and actioned, during day-to-day and critical events. The web-based platform works on both technologically and geographically diverse networks and can deliver desktop alerts, SMS alerts and email alerts from a single interface. Any type of content can be disseminated with the alert, from videos and graphics to documents and flash presentations. All data is stored centrally and messages can be targeted to specific audiences.
Andy Ferguson added, “When critical information has to be delivered, it is clear that SMS messaging is the most effective and immediate means of distribution.”
About DeskAlerts: DeskAlerts is the only alert solution that works in technologically and geographically diverse networks. It is a completely web-based solution that can be used to send desktop alerts and news updates to any employee within your organization, improving communications and productivity with a more efficient communication strategy than traditional email alone.
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